SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search engines such as and use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
We offer a complete SEO service for either an existing or new website and will implement all of the latest techniques to get you ranking higher on specific keyword searches that we agree upon. We start off by reviewing your current website and doing a full audit looking at the current performance on specific keywords to get an idea of where we can improve.
After reviewing the current keyword performance of your website, we’ll identify opportunities to rank with new content. We’ll help you to build out engaging, on-brand content for your website that helps you rank for topics that matter to your customers. And our content strategies don’t end there! We’ll also use this step to create credible, valuable content that can be used to raise brand awareness and gain traction with target media.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Amazon Advertising) With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
We offer a complete PPC Advertising management service which includes creation and implementation of a bespoke on-brand advertising campaign based on your budget.
Every campaign we run focuses on the one thing that makes a difference to your business: driving leads and sales. Because our clients are never tied into a long minimum-term contract, this focus on leads and sales is what keeps them with us.
An email campaign is a set of specifically targeted emails to promote a specific event, product or service that your business is offering. This can be sent to an existing set of customers who you have already collected their information in a GDPR compliant way or sent to a list of potential customers that can be purchased from third-party companies.
We offer a bespoke email campaign creation and distribution service which will be tailored to your specific requirements and distributed at the most effective time and intervals to ensure maximum user engagement.
We will provide analytics from the email campaign to show you how well received the email campaign is as well as lots of in-depth data we can use to increase user interaction in the future.